Heartland Automotive Holdings, Inc. is the largest Jiffy Lube franchisee and the largest independent quick lube operator in the United States. The company operates some 400 quick-oil-change stores in 15 major markets across the country. Heartland was majority owned by GSO Capital Partners which is controlled by The Blackstone Group.

We were retained by Heartland to help implement operating initiatives and improvements, work on growth opportunities and provide other related services.

We partnered actively with the then newly appointed Chief Executive Officer and the senior management team on various critical topics such as organization structure, executive hires, cultural considerations, operating issues, marketing strategy and acquisitions.